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ALritma is a high performance self-adhesive label applicator designed to be integrated into packaging lines where production speed and reliability are primary needs. ALritma labellers are based on an innovative mechanical structure which can match great sturdiness with versatility. It is available in three versions, S, M and L, for label widths up to 100, 200 and 300 mm. respectively. The label driving group has been designed to exploit the stepper motor features to the full, by guaranteeing an accurate label positioning even at the highest production speeds; the side access has made the web threading easier. The label applicator is controlled by a powerful microprocessor, with a multi-language display and function keys, which allow for the running of advanced functions by relieving the operator from complicated mechanical adjustments and considerably speeding up the format changeovers.