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Datalogic, the global leader in high volume retail checkout scanning, has created the next generation scanner for high volume checkouts. The new Magellan 9800i scanner is the world’s first bar code scanner driven completely by high performance digital imaging, resulting in the ability to increase checkout performance in the world’s busiest checkout environments. The Magellan 9800i scanner offers a state-of-the-art family of imaging scanners and scanner/scales with high reliability designed to provide maximum throughput for both 1D and 2D bar codes. With a new and unique optional feature, the Top Down Reader offers seamless scanning of top-marked items. The Magellan 9800i scanner also enables a new way to interact with shoppers: a customer-facing imager allows shoppers to quickly and easily self-scan digital coupons from mobile devices, paper-based coupons and loyalty cards.